StreetTalk: How Cambridge made mode-shift a reality

sponsored by Ironwood Pharmaceuticals
Wednesday, November 28th, 2012

@ Ironwood Pharmaceuticals, 301 Binney St, Cambridge new location: 650 East Kendall Street, Cambridge
Open to the public, $5-$10 suggested donations
Registration required
Beverages provided by Harpoon Brewery.

The statistics look like a mistake. In July, the Globe highlighted a successful mode-shift policy in Kendall Square. Kendall Square has managed to add 4.6 million square feet of new spaces (a 40% increase since 2000) while reducing car trips by as much as 14% in the last decade.

What is the City of Cambridge doing that made it possible to bring new development without bringing new drivers? What are businesses in Kendall doing to incentivize car free commuting? Stephanie Groll, Parking and Transportation Demand Management Officer, and Geoff Hewer-Candee, Graphic Designer for the City of Cambridge, will share insight about two programs that change travel behavior—one aimed at commuters and the other aimed at residents. Using Kendall Square as a case study, learn how Cambridge has made it a priority to reduce car use among its workers. Then see how the CitySmart program has focused on residents’ non-work trips, and helped put Cambridge on the social marketing map.

Convened by LivableStreets Alliance with WalkBoston.
LivableStreets is your advocate for a balance of biking, walking, and transit with automobiles—creating safe streets and livable communities—making the Boston region a better place to live, work, and play.
WalkBoston makes walking safer and easier in Massachusetts to encourage better health, a cleaner environment and vibrant communities.

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>For more information >> / 617.621.1746 /

>Thank you to our event sponsor